Andy Haynes came to StoryCraft Lab with a clear goal: to grow his digital presence as a stand-up comedian and expand his audience across social media platforms. Since taking over the management of his online presence, Storycraft Lab has led a coordinated strategy across YouTube, TikTok, and Reddit to build momentum and connect his content with the audiences it deserves.

TikTok quickly became a major engine for audience growth. In just 60 days, Andy gained 5,513 new followers — a 714% increase — and his total views soared to 908,000. Of those, 438,000 came from brand-new viewers, a clear sign that his content is breaking through to wider audiences and building reach beyond his existing fan base. This platform has helped Andy tap into a younger, highly engaged crowd, setting the stage for viral discovery and long-term growth.